We eat a whooping six billion packets of crisps each year in the UK. That's a humongous amount of sliced potato. The equivalent of 150 packs per person. And, incidentally, we've loved the same flavours for decades (in descending order, fact fans, Cheese & Onion, Ready Salted, Salt & Vinegar, Prawn Cocktail and Chicken).
And on a warm, sunny evening last week I trotted off to the launch event of the latest addition to the snack food aisle: Walker's Market Deli Potato Chips.
Eight premium flavours, inspired by produce found in delicatessens across Europe, have been developed in the new range. We began chatting to one of crisp developers (I'm certain he has a proper job title) and he talked us through the process of developing each new flavour, designed to create an 'indulgent and immersive taste experience'. Stories emerged of evolving flavours, consumer testing and how the (rather tasty sounding) Brie, Rosemary and Honey crisps didn't make the cut.... A bit like Gary Linekar, who won't be fronting the ad campaigns for Market Deli.
In attendance was Michelin starred chef Tom Aikens, cooking dishes inspired by the Market Deli flavours. He had the resigned look of someone who would have preferred to be ensconced in front of the World Cup but was being paid a tidy sum not to be. Nonetheless, his dishes were delicious: the Mac-n-Cheese gooey, rich, creamy; everything a great comfort food dish should be.
The Walkers Market Deli range is available nationwide from 23rd June 2014.
This is a sponsored post; all opinions are my own.