Innocent Smoothies, who have 80% of the market share, sell two million smoothies a week. A week!
The smoothies market in the UK saw a 159% rise in volume sales between 2005 and 2007.
Although not as ubiquitous as the coffee chains, smoothie and juice bars, the likes of Boost and Crussh are beginning to become an increasingly familiar sight on the UK High Street.
There are almost 9000 books about smoothies for sale on Amazon.
A degree course in the history and development of Smoothies is launching this September.
I may have made that last bit up.
But the Smoothie industry is huge. Apologies if I sound like a potential Apprentice candidate, pitching to Lord Sugar the bestest, most innovative new Smoothie product, like ever.
And the reason for sounding like a nincompoop from the Apprentice is that I'm entering a great competition to win tickets to Food Blogger's Connect
the very finest kitchen equipment to give home foodies like me the chance to prepare professional quality home cooked meals really easily. The lucky winner also gets the opportunity to participate in a cookery demonstration with Celebrity Chef Anjum Anand, one of the world’s leading authorities on Indian Cuisine.
And for the third and final Smoothie recipe, I have created a rather sweet recipe. But of course. I'm sure there are hundreds of recipes out there for a banana and chocolate smoothie, but this is how I made mine:
Ultimate Banana and Chocolate Smoothie
One and a half bananas, chopped
Five standard sized cubes of 70% cocoa chocolate, grated
One medium sized glass of milk
ice cubes to serve
1. Place all the ingredients in a blender. Blend until smooth. Done!
- Chocolate syrup would work just as well (approximately 1 tbsp)
- A spoonful or two of yogurt wouldn't go amiss either
- Best drunk cold
Smoothie references: BBC; Microsoft Advertising